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The Principal's Guide to Managing Communication
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The Principal's Guide to Managing Communication



© 2006 | 200 pages | Corwin

Published in Association with American Association of School Administrators

"Schneider and Hollenczer fully understand the principal's critical role as a community relations expert. Establishing good communication is hard work and does not happen automatically-Schneider and Hollenczer get it! This book must get to every university preparation program in the country."
-Theodore Creighton, Executive Director
National Council of Professors of Educational Administration

"This is a timely and informative book that offers knowledge and skills necessary to navigate the turbulent waters of school administration in the 21st century. It's a must-read for those who would be effective school leaders focused on continued school improvement."
-Walter H. Warfield, Executive Director
Illinois Association of School Administrators

Develop successful communication strategies that yield real-world results!

Today's school principals are expected to be instructional leaders. They know the importance of working closely with teachers, parents, and community members as partners in transparent organizational settings where communication is rapid, on-demand, and two-way. This indispensable text shows practicing and aspiring principals how to manage that communication so that everything else they do has a chance to work as planned.

This resource helps readers to:

  • Discover a variety of successful communication frameworks
  • Contend with greater outside access to school data
  • Implement dynamic communication that reaches all school stakeholders

This must-have resource is part of the Leadership for Learning initiative of the American Association of School Administrators (AASA).

 
List of Tables and Figures
 
Series Foreword
 
Series Introduction
 
Preface
 
About the Authors
 
Part I: Understanding Stakeholders and Publics
 
1. Who Are the Stakeholders and Publics in Your School?
 
2. Engaging Stakeholders in Meaningful Communications
 
3. Four Approaches to Communication Management
 
4. Strengthening School-Family-Community Partnerships
 
Part II: The Strategic Management of Communication
 
5. Applying Communication Management in Different Settings
 
6. Communicating Under Pressure
 
7. Thinking Strategically About Communication
 
8. Using Technology in Communication
 
9. Implementing Effective Communication Practices
 
10. Answering the Call to Leadership
 
References
 
Index

"I like this book. Joe Schneider and Lara Hollenczer recognize that communication is the essential skill for school leaders, and that in a public enterprise, communication is as much about listening and responding as it is about initiating and persuading. Practical school examples make this book useful for new and seasoned administrators alike."

Stinson Stroup, Executive Director
Pennsylvania Association of School Administrators

"The Principal’s Guide to Managing Communication is a timely and informative book that offers knowledge and skills necessary to navigate the turbulent waters of school administration in the 21st century. It’s a must read for those who would be effective school leaders focused on continued school improvement."

Walter H. Warfield, Executive Director
Illinois Association of School Administrators

"Schneider and Hollenczer fully understand the principal's critical role as a community relations expert.  Their strategies weave through the entire community fabric and focus on much more than merely manipulation information.  Establishing good communication is hard work and does not happen automatically - Schneider and Hollenczer get it!  This book must get to every university preparation program in the country."

Theodore Creighton, Executive Director
National Council of Professors of Educational Administration

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ISBN: 9781412914635
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