Tracy Packiam Alloway, PhD, is a professor of Psychology at the University of North Florida. Formerly, she was the Director of the Center for Memory and Learning in the Lifespan in the UK. She is an expert on working memory and education, and has published over 75 journal articles and books on this topic. She developed the internationally recognized Alloway Working Memory Assessment (Pearson Assessment, translated into 20 languages). She writes a blog for Psychology Today and Huffington Post. She has also provided advice to Fortune 500 companies, like Prudential, as well as the World Bank and BBC.