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Your Opinion, Please! - Book Cover
Updated Edition of Bestseller

Your Opinion, Please!

How to Build the Best Questionnaires in the Field of Education
Second Edition
By: James Cox, Keni Brayton Cox

A user-friendly guide to developing questionnaires that work!

Written by experts, this accessible resource presents the vital elements for creating any type of survey or questionnaire. The authors show researchers how to construct a basic questionnaire, collect and analyze the data, and report the results. This updated edition discusses research-based design and the value of using the Internet when gathering information and developing and distributing questionnaires. The material takes readers through the essential stages of questionnaire development and covers:

  • Establishing and clarifying the guiding questions 
  • Designing the questionnaire 
  • Formatting responses 
  • Categorizing responses by group type

Full description


Your Opinion, Please! - Book Cover
Product Details
  • Grade Level: PreK-12
  • ISBN: 9781412955393
  • Published By: Corwin
  • Year: 2007
  • Page Count: 136
  • Publication date: December 11, 2007

Price: $34.95

Price: $34.95
Volume Discounts applied in Shopping Cart

Review Copies

This book is not available as a review copy.
Description

Description

"The authors' thoughtful treatment and discussion of the subject deftly walks the reader through each stage of the survey questionnaire process. The book uses terrific examples, gives clear direction, and is an essential reference for survey research in education."
—Lawrence Machi, Professor of Organizational Leadership
University of La Verne

"More and more, district leaders are needing to collect perceptual data through surveys. This book provides guidance in a concise format for busy educators who may not have had training related to survey development."
—Ronald L. Russell, Associate Director
Loess Hills Area Education Agency 13, IA

A user-friendly guide to developing questionnaires that work!

Since the first edition of Your Opinion, Please! was published, the demand for accurate information and efficient ways of collecting data has increased in all arenas, and the field of education is no exception.

Written by experts, this accessible resource presents the vital elements for creating any type of survey or questionnaire. The second edition has been updated with a significant discussion on the value of using the Internet—and pitfalls to avoid—when gathering information and developing and distributing questionnaires. The updates also include a new chapter on designing questionnaires, in response to the increasing body of research focused on the design elements of questionnaire development.

The authors show novice and experienced researchers how to construct a basic questionnaire, collect and analyze the data, and report the results. The material takes readers through the essential stages of questionnaire development and covers:

  • Establishing and clarifying the guiding questions
  • Designing the questionnaire
  • Formatting responses
  • Categorizing responses by group type

This user-friendly guidebook also provides examples throughout to illustrate the questionnaire development process, a sample completed survey for reference, and a section on frequently asked questions.

Table of Contents

Table of Contents

Acknowledgments


About the Authors


Introduction


Part I Stages of Questionnaire Development


Stage 1: Establishing the Guiding Questions

Stage 2: Operationalizing the Guiding Questions: Creating Specificity

Stage 3: Writing Items and Formatting Responses

Stage 4: Designing the Questionnaire

Stage 5: Writing Directions

Stage 6: Who Said What? Categorizing Respondents

Stage 7: Conducting the Alignment Check

Stage 8: Instrument Validity and Reliability

Stage 9: Marketing the Questionnaire: Ensuring Response

Part II Getting From Here to There


Stage 10: The Process of Data Analysis

Stage 11: Communicating Your Results Effectively

Stage 12: To Web or Not to Web

Stage 13: Since You Asked ...

Resource A: Evaluating the Questionnaire: A Self-Assessment


Resource B: Sample Introductions


Resource C: Sample Directions and Formats


Resource D: Critiquing a Questionnaire: Finding Flaws


Resource E: Modeling the Product: Stages 1 Through 6


References


Index


Reviews

Reviews

Price: $34.95
Volume Discounts applied in Shopping Cart

Review Copies

This book is not available as a review copy.