Location: United States |  Change Location
0
Male flipping through Corwin book

Hands-on, Practical Guidance for Educators

From math, literacy, equity, multilingual learners, and SEL, to assessment, school counseling, and education leadership, our books are research-based and authored by experts on topics most relevant to what educators are facing today.

 

Good News! - Book Cover

Good News!

How to Get the Best Possible Media Coverage for Your School

Learn how to manage your school's image before a crisis hits.

This step-by-step guide shows you how to create a positive public perception of your school—even if you have no background in public relations. Through real-life scenarios, you'll learn valuable and easy strategies to create goodwill for your school.

Special features include:

    • Developing an effective communications plan
    • Building credibility and accountability within the community
    • Forming a relationship of trust with the media
    • Crisis communications—schools in turmoil
    • Use newsletters and the Internet strategically

Full description


Good News! - Book Cover
Product Details
  • Grade Level: PreK-12
  • ISBN: 9780761975076
  • Published By: Corwin
  • Year: 2000
  • Page Count: 128
  • Publication date: May 11, 2000
Price: $34.95
Volume Discounts applied in Shopping Cart

Review Copies

This book is not available as a review copy.
Description

Description

"A hot topic! This book is tailored to help schools when intersecting with the media."
Grant Rich, Assistant Professor
Department of Education
Antioch College

Learn how to manage your school's image before a crisis hits.

This step-by-step guide shows you how to create a positive public perception of your school—even if you have no background in public relations. Whether publicizing good news or handling sensitive situations, your relationship with the media will determine how the community views your school.

In good times and bad, the community will support you based on your ability to manage your school's image. Gail A. Conners, a public information specialist with extensive educational background, gives the reader an inside look at the media and outlines simple steps to becoming media savvy. Through real-life scenarios, you'll discover valuable and easy strategies to create goodwill for your school.

Special features include:

    • Developing an effective communications plan
    • Building credibility and accountability within the community
    • Forming a relationship of trust with the media
    • Crisis communications—schools in turmoil
    • Pre-emptive measures for anticipated conflict
    • Using newsletters and the Internet for strategic aims

In today's challenging times, an effective public relations program for schools is no longer a luxury. This book is a must-have guide for training school personnel to work with the media for optimal school image. Administrators, superintendents, business managers, and school principals responsible for their school's perception in the community will find this a valuable resource.

Author(s)
Table of Contents

Table of Contents

Using 'The Bleiker Lifepreserver' for Positive School-Community Relations

Building Credibility and Accountability with the Community

Developing a Communications Plan

Creating a Positive Relationship with the Media

Crisis Communications

Schools in Turmoil

Forming Partnerships in Communications

Designing Newsletters and Web Sites

Reviews

Reviews


Other Titles in: Administration & Leadership

Price: $34.95
Volume Discounts applied in Shopping Cart

Review Copies

This book is not available as a review copy.