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Right From the Start - Book Cover

Right From the Start

The Essential Guide to Implementing School Initiatives
By: James Marshall

Foreword by Douglas Fisher
A co-publication with Learning Forward

This guidebook walks through the entire process of implementation, from needs assessment to evaluation—with tools, pacing suggestions, and strategies that yield predictable results.

Full description

Right From the Start - Book Cover
Product Details
  • Grade Level: PreK-12
  • ISBN: 9781071913444
  • Published By: Corwin
  • Year: 2023
  • Page Count: 280
  • Publication date: May 01, 2023

Price: $39.95

Price: $39.95
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Finally, clear guidance on how to design programs that last

How many initiatives start with great fanfare only to end up accumulating dust on a shelf? Right From the Start tackles this challenge head on by offering a reliable, evidence-based implementation process. With upbeat clarity, this book examines the meaning of initiative, provides an intuitively sequenced structure and eagerly shares a vast array of tools. This is quite simply the book all veterans wish they had years ago.

Drawing on Marshall’s thousands of hours evaluating educational programs, this guidebook walks through the entire process of implementation, from needs assessment (more important than you think!) to evaluation—while providing strategies that yield predictable results. Organized to allow for reading cover to cover or to focus on a particular stage, the book includes

  • Tools for analysis so you can effectively determine where you are and what you need

  • Opportunities for self-assessment and reflection

  • "Tales from the field" to help you avoid pitfalls and glean best practices

  • Discussion questions for professional learning communities

Every educator and policy maker has ideas and knows exactly what will improve their school. That’s the easy part. But does the solution really fit the need of the school? Do the school players have the commitment or readiness to venture forward? To get it right the first time, apply Marshall’s model of implementation in your school.



James Marshall photo

James Marshall

James Marshall’s lifelong work lies at the intersection of people and the organizations in which they work—and optimizing the synergy that fertile convergence holds. His scholarship, teaching, and consulting combine our understanding of human performance and organization development to assess strengths, devise strategy, and improve even the most vexing of challenges. Engagements have found him doing everything from evaluating virtual reality delivered training for active shooter containment, to devising strategy that improved the community-focused impacts realized by the national network of over 150 public television stations. He is currently Professor of Educational Leadership at San Diego State University, in the #1 ranked California State University College of Education. In his private practice, he serves as a thought partner to leaders seeking to hasten the collective impact of their organization’s investments—especially their human resources. From assessing strengths and needs to conceptualizing strategy and initiatives and then
measuring return on investment, Dr. Marshall’s unique approach relies on a proven mix of assessment and evaluation, appreciative inquiry, and empathic understanding that predictably yields quantifiable results. Clients particularly note his ability to use data—with novelty and persuasion—to drive change.

With over 200 publications to his credit, Dr. Marshall’s scholarship encompasses a diverse range of works that includes empirical research, program evaluation efforts, and policy development. His program evaluation endeavors are particularly significant and include over 250 individual studies of funded projects and program investments totaling more than $120 million dollars. This work has been funded by diverse agencies that include the National Science Foundation, the National Endowment for the Humanities, the Institute for Library and Museum Services, the Public Broadcasting Service, and the Corporation for Public Broadcasting, as well as the U.S. Department of Education, U.S. Department of Health and Human Services, U.S. Department of the Interior, and the Transportation Security Administration. His work with state and local education agencies, school systems, and regional offices of education encompasses forty of the fifty United States.

Internationally, Dr. Marshall has influenced human and organization performance through his service on the International Board of Standards for Training, Performance, and Instruction (IBSTPI) board of directors. Here, his needs assessment-focused research assisted the organization in better understanding its audiences and their needs, as IBSTPI reformulated its long-term strategy and support of learning leaders worldwide.

He can be reached at marshall@sdsu.edu.
Table of Contents

Table of Contents

List of Figures

List of Tables

About the Author

Foreword by Douglas Fisher

Introduction: If Any Outcome Will Do...

Part I: Getting Smart Through Needs Assessment

Chapter 1: Success Starts with Understanding Needs

Chapter 2: What's Going on Here: Barriers and Strengths

Chapter 3: The People

Chapter 4: The Organization

Chapter 5: Summing Up Barriers and Strengths

Chapter 6: Let's Get Smart

Chapter 7: Collecting Needs Assessment Data

Chapter 8: Coming Closer to Clarity: Summarizing Needs

Part I Wrap-Up: Linda's Needs in Focus

Part II: Designing and Launching the Initiative

Chapter 9: Designing the Initiative

Chapter 10: Your Solution: Leading Initiative Design

Chapter 11: Facts About Fidelity

Chapter 12: Mapping the Initiative to Your School or District

Chapter 13: The Initiative Plan

Chapter 14: Leading Implementation Action Planning

Chapter 15: Early Wins

Chapter 16: Leadership to Sustain and Promote Programs Over Time

Chapter 17: Advice for Scaling Programs

Part II Wrap-up: Lessons in Leadership, Inventing the Initiative

Part III: From Implementation to Impact

Chapter 18: Continuous Monitoring and Adjustment

Chapter 19: Program Evaluation Planning

Chapter 20: The Evaluation Plan

Chapter 21: Three Program Evaluation Models

Chapter 22: Developing Evaluation Questions

Chapter 23: Data Collection Decisions

Chapter 24: Lining Things Up: A Critical Point in Evaluation Planning

Chapter 25: Making Findings Persuasive and Actionable

Chapter 26: Making Results Useful

Part III Wrap-up: Initiative Impact

Epilogue: Looking Ahead






Price: $39.95
Volume Discounts applied in Shopping Cart

For Instructors

Request Review Copy

When you select 'request review copy', you will be redirected to Sage Publishing (our parent site) to process your request.