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Evocative Coaching - Book Cover

Evocative Coaching

Transforming Schools One Conversation at a Time

Research shows coaching is the best way to bring about instructional change. Evocative Coaching is a unique, person-centered, no-fault, strengths-based model, grounded in adult learning theory and positive psychology.

Full description

Product Details
  • Grade Level: PreK-12
  • ISBN: 9781071805336
  • Published By: Corwin
  • Year: 2020
  • Page Count: 264
  • Publication date: April 03, 2020

Price: $40.95



Cultivate emotional intelligence and eliminate barriers to coaching success

Challenging times demand we change how we teach, and research shows that coaching is the best way to bring about robust change in instructional practice. The second edition of Evocative Coaching helps skillful coaches develop trust and unearth the values and fears that both motivate and block teachers from achieving all that they hope.

Using the LEAD (listen, emphasize, appreciate, and design) process, Evocative Coaches take a partnership role, ask questions, and co-create designs. This person-centered, no-fault, strengths-based model is grounded in adult learning theory and positive psychology and emphasizes the emotional intelligence needed to establish trust. The hands-on guide for coaching practitioners works with other coaching models and

· is grounded in extensive research

· includes real-life vignettes and sample dialogues that bring important principles to life

· provides tools designed to invite reflection and help coaches continuously improve

With evocative coaching, educators can rise to new heights of ambition and ability and discover new solutions to the complex challenges they face.

Key features

(1) Offers an original, person-centered, no-fault, strengths-based coaching model that is grounded in research on adult learning and positive psychology.
(2) Complements a range of existing coaching models by emphasizing the cultivation of emotional intelligence that is needed to establish trust and eliminate barriers to teacher success.
(3) Although the book is grounded in an impressive research base, it is designed as a hands-on guide for practitioners.
(4) Real life vignettes and sample coaching dialogues bring important principles to life.
(5) Includes a range of tools that are designed to invite reflection on the part of coaches to continuously improve their own coaching practice.



Megan Tschannen-Moran photo

Megan Tschannen-Moran

Megan Tschannen-Moran (Ph.D., The Ohio State University) is a Professor of Educational Leadership at the William & Mary School of Education. Inspired by her fourteen years of experience as the founder and principal of a school serving primarily low-income and minority students in a distressed neighborhood of Chicago, she is motivated to work at the intersection of theory and practice so that schools grow in their capacity to serve all students well. The coaching model presented in this book sits squarely at that intersection. Megan’s scholarly research focuses on relationships of trust in school settings and how these are related to important outcomes such as the collective efficacy beliefs of a school faculty, teacher professionalism, and student achievement. Her book Trust Matters: Leadership for Successful Schools (2nd Ed.) (2014) reports the experience of three principals and the consequences of their successes and failures to build trust. Another line of research explores school climate through the Vibrant School Scale that assesses the degree to which a school fosters enlivened minds, emboldened voice, and playful learning.

Bob Tschannen-Moran photo

Bob Tschannen-Moran

Bob Tschannen-Moran (M. Div., Yale University) served as the President of LifeTrek Coaching International and as CEO of the Center for School Transformation (www.schooltransformation.com). Bob is a past-President of the International Association of Coaching (www.CertifiedCoach.org). He trained a s a business and life coach through Coach U, CoachVille, FastTrack Coaching Academy, and Wellcoaches Corporation. He served on the faculty of the Wellcoaches Coach Training School and co-authored a Coaching Psychology Manual (2nd Ed) (2015) with Margaret Moore and Erika Jackson. His work on Skills and Performance Coaching is included in The Complete Handbook of Coaching (3rd Ed.) (2017, Sage Publications). Using a variety of strengths-based approaches, Bob has assisted many individuals and organizations, including schools, congregations, and corporations, to build positive relationships and to achieve positive results.

Table of Contents

Table of Contents



About the Authors

Chapter 1: Introduction to Evocative Coaching

The Dynamic Dance of Evocative Coaching: LEAD

The Five Concerns of Coaching

The Power of Evocative Coaching

Coaching from a Variety of Roles

Key Points in This Chapter

Questions for Reflection and Discussion

Chapter 2: Coaching Presence

Lessons from a Horse Whisperer

Fostering Trust and Rapport

Holding the Coaching Space

Conveying Coaching Presence

Creative Energy Check-In

The First Coaching Session

Key Points in This Chapter

Questions for Reflection and Discussion

Loop 1: The No-Fault Turn

Chapter 3: Listen for Stories

The Power of Story

Evoking Teacher Stories

Attentive Listening

Imaginative Story Listening

Key Points in This Chapter

Questions for Reflection and Discussion

Chapter 4: Empathize for Connection

Understanding Empathy

Leading with Heart

The Language of Compassion

The Golden Sigh

Key Points in This Chapter

Questions for Reflection and Discussion

Loop 2: The Strengths-Building Turn

The Learning Brief

Chapter 5: Appreciate Strengths

The Principles of Appreciative Inquiry

SOAR—Illuminating the Best of What Is and What Might Be

Key Points in This Chapter

Questions for Reflection and Discussion

Chapter 6: Design-Thinking

Designing SMARTER Experiments

Choreographing the Coaching Dance

Key Points in This Chapter

Questions for Reflection and Discussion

Chapter 7: The Dynamic Flow of Change

Getting into Flow

Managing Clouds, Wind, and Thunder

Rolling with Resistance

Honoring Ambivalence

Exploring Culture Change

Getting out of the Way

Key Points in This Chapter

Questions for Reflection and Discussion

Chapter 8: The Reflective Coach

Hearing Our Own Story


Inquiring Into Our Own Professional Practice

Design Our Own Smarter Experiments

Professional Coaching Code of Ethics


Key Points in This Chapter

Questions for Reflection and Discussion

Appendix: Evocative Coaching Principles, Questions, and Reflections





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