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Joseph M. Sanfelippo

Dr. Joe Sanfelippo is the Superintendent of the Fall Creek School District in Fall Creek, Wisconsin. Joe holds a BA in Elementary and Early Childhood Education from St. Norbert College, a MS in Educational Psychology from the University of Wisconsin-Milwaukee, a MS in Educational Leadership, and a PhD in Leadership, Learning, and Service from Cardinal Stritch University. He also serves on the Wisconsin Department of Public Instruction Educator Effectiveness Teachscape Team. Joe is a co-host for the BrandED Podcast, which features great leaders across the country telling the amazing stories of schools. His research interests include Organizational and Systems Change in Schools, Personalized Professional Growth for Staff, and Advancing the Use of Social Media in School Districts. He can be found on Twitter @Joesanfelippofc


  • Staff Development
  • Reform
  • Technology
  • Program Evaluation



  • Branding Your Space—Telling Your School’s Story: When was the last time something amazing happened at your school? How many people knew about it? The work done in schools all across the globe is spectacular. Kids gather, learn, leave, and make the world we live in a better place. So, amazing things happen all the time. The issue is the stories about schools are being told by people who have no affiliation with schools. The idea of branding schools isn’t about selling kids or making false promises—it’s about promoting the amazing things happening for those not experiencing them on a daily basis. Telling the story of schools helps create a narrative that builds culture and gives everyone in your community an identity. Utilizing social media and being the chief storyteller in your district is a great way to celebrate the success of students with parents and the community. Find your audience. Build your brand. Celebrate kids!
  • Own the Learning—Personalizing Professional Development for Administrators: School administration at any level can be extremely lonely. In most cases, you are the only person in your building with that role. We expect students and staff to learn and grow throughout the year. We expect that they leave ready to take on challenges they were unable to when the school year began. We help to provide the environment for that to happen, but what about our learning? If we are leading learning organizations, we need to lead the learning in those organizations. This workshop helps you own the learning process for yourself and integrate it into your day so you don’t feel like it is one more thing to do. Tips and tricks to keep you on track and ensure that you are learning as the year goes on will help you feel more prepared to lead in your particular space.