This is a book that gives specific step-by-step guidelines for successful school/public relations. Written so that an inexperienced person at a school can service as the public relations specialist.
Using 'The Bleiker Lifepreserver' for Positive School-Community Relations
Building Credibility and Accountability with the Community
Developing a Communications Plan
Creating a Positive Relationship with the Media
Forming Partnerships in Communications
Designing Newsletters and Web Sites