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How to Get the Best Possible Media Coverage for Your School


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Administration & Leadership

March 2000 | 128 pages | Corwin
This is a book that gives specific step-by-step guidelines for successful school/public relations. Written so that an inexperienced person at a school can service as the public relations specialist.

 
Using 'The Bleiker Lifepreserver' for Positive School-Community Relations
 
Building Credibility and Accountability with the Community
 
Developing a Communications Plan
 
Creating a Positive Relationship with the Media
 
Crisis Communications
Schools in Turmoil

 
 
Forming Partnerships in Communications
 
Designing Newsletters and Web Sites

 "Practical, real-world applications for obtaining positive press for rough situations."

Rocky Killion
Principal, Grimmer Middle School, Schereville, IN

"A hot topic! This book is tailored to help schools when intersecting with the media."

Grant Rich, Assistant Professor
Antioch College

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ISBN: 9780761975076
$31.95

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